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I Help B2B SaaS Founders Gain Sales Traction, Streamline Operations, And Scale Their Startups Towards A Successful Exit.


the business vortex

Free eBook

The Business Vortex™ is a must read book for anyone starting a business, whether entrepreneurial or future franchise owner, or for those who are currently running their own company, however, they feel stuck slipping in and out of profitability. These are business owners who consistently work in their business and never on it.

Value is no longer being driven but a survivor mentality has taken over. Sound familiar, THIS NEEDS TO CHANGE! My eBook will explain the process to make the change and consistently improve the outcome of your efforts as a business owner or executive.

Download the eBook and receive a FREE THIRTY MINUTE BUSINESS COACHING SESSION! Don't wait, download it now and get started changing your business today!

About Luther

What other business coach owns businesses? There is a reason why Luther knows business…

My philosophy is really simple... If you don’t do, how can you coach? Not only am I one of the only business coaches that currently owns and invests in companies, I am also a successful entrepreneur that often reflects on those first few days of my business while I formulate my business coaching programs. I do this because of my passion for the game, plus there is NO way to understand what is going on with executives and businesses unless you remain engaged in the day to day operations of making payroll, innovating new products, dealing with HR issues, legal issues, marketing opportunities and growing profits. When you work with me you are working with someone with tried and tested experience.
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Coaching Process

Review and Initial Consultation

Obviously, you are feeling a little pain in your business; by now I hope that you have taken the Business Evaluation Tool and have downloaded the e-book, The Business Vortex™. It is from here that, together, we can evaluate the results, and spot the key areas of your business where you are experiencing the greatest weakness. REMEMBER, THE INITIAL 30 MINUTE COACHING SESSION IS FREE!

Customize a coaching plan that is best for your business!

After my evaluation of your information, my assistant will schedule a call. After reviewing the information together and listening to the day-to-day issues you are facing in the business, I will come back with a suggested coaching program that will fall into one of these three categories.  We will then begin a very concise and efficient coaching process that can be measured.  The process will include a scheduled one hour coaching session each week on a set date with a set time.  This enables you to prepare and execute the activities that will be provided.  No two businesses are the same because people are different, therefore the coaching approach for your business will be customized specifically for you. You will not have a cookie cutter approach or experience that was sold in the back of the room at a high priced seminar, which seldom gets long term results.

Measure the Coaching Performance

Where performance is measured, performance of the business will improve.  The greatest motivator in the coaching relationship will be the accountability that you will feel to me as your coach, this will lead to change. However, we don’t rely on this alone, we will come back and retake the Business Effectiveness Evaluation after a defined period of time, to see how the performance of the business has changed.  You will find that my team will take an exhaustive look at your business from top to bottom, this can include accounting professionals, marketing and sales professionals and others to ensure when we finish the coaching your business is in tip top shape! Those services are included in the coaching price.  You will be very surprised by the affordability of my services.

100% money back guarantee

I am so confident in what we will accomplish together that all of my coaching arrangements offer a 100 % money back guarantee. (No other business coach offers this level of commitment). That being the case, you have NO risk?  Please note the brands and companies that I have had the privilege of working with, they are some of the top brands in the world. This said, my passion always has been and always will be small and medium sized businesses, so at this stage of my professional life I only coach small and medium sized businesses and my fees have been dramatically reduced. So every small and medium sized business who wants my services can afford them.

Client Testimonials

Luther served as the CEO of one of our portfolio companies for just over six years. It was during this period of time that I became intimately familiar with Luther’s judgment, work ethic, and business acumen.
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Shane Peery
Cherokee and Walker
Luther is a charismatic executive with a wealth of experience and his contribution to my results and ability to be level headed in front of the corporate audience cannot be fully expressed.
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Sean Estes
Entrepreneur
Luther has been a business/executive coach of mine for many years and is spot on! He understands life, business, family and is not afraid to call it like he sees it. He loves deep and is very passionate.
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Sam Bracken
VP, Entrepreneur & Author

Our Trusted Clients

nationwide
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inascar
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oyo
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newmont
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togu
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orthos
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schlumberger
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halliburton
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Business News

By Luther G. Perkins December 28, 2018
Sometimes, managers have to deal with the frustrations of strategic initiatives that don’t get done. They fail to understand why this actually happens. If only managers would know how best to inspire strategic vision. One of the biggest causes attributed to the unsuccessful implementation of strategic initiatives is the huge amount of energy utilised in running daily operations. Look at it this way; between serving clients and working towards a strategic vision, what will your team work on? It’s not rocket science – employees will mostly focus on the routine work.
By Luther G. Perkins September 18, 2018

When is the right time to bring an investor into my small or medium sized business? A good number of management teams and business owners have rushed this business decision. Most of the time, the final results weren’t as good as they had envisaged. The decision about when to bring investors on board must be well thought out.


Of course, investors present a validating opportunity capable of taking your business to new heights. However, it must always be remembered that good things come to the people who are willing to put in some patience. Delayed gratification has a lot of benefits – hidden treasure for that matter. As a result, you don’t have to feel compelled to accept the very first offers coming your way. Rather, take the time to analyze the business plan and finances of the company. This will help you determine whether the company really needs funding from outside to realise its objectives. Should it become apparent that you need outside funding find out how is needed exactly.


Apparently, a firm will be required to relinquish some amount of control as well as a share of the economic upside when the partnership is concluded. Ideally, every business would want to retain the autonomy for as long as it is possible – for the purpose of establishing the business vision. However, at times, companies are left with no other option other than outside funding for them to scale.


For the majority of businesses, there are times when it is more advantageous to accept external funding. While the firm can self-fund itself even for over a decade, sometimes outside funding is needed when a new platform is being launched. A process of this nature is characterized by a couple of rounds of financial forecasting. The objective is to have clarity about the cost of attaining the business vision and if the firm can afford the cost without additional funding from outside investors.

Several factors must be put into account when considering external funding. They include:

  • Whether to finance the business with debt or equity. Consider your options for debt financing and the implications of the terms such as the scheduled repayments and interest. Will your business be able to make payments out of its future cash flows? The other option entails giving up part of the equity. What proportion of the equity are you willing to give up? This takes us to the next factor 
  • What level of control are you prepared to sacrifice? Think about the consequences of giving up some amount of control.
  • Have you identified an investor? Is it someone you are comfortable partnering with? Excellent partners thrive on mutual understanding and appreciation for each other.
  • Establish and understand the full terms of the investment agreement. The importance of this step cannot be sufficiently stressed.

By Luther G. Perkins September 4, 2018

Diversity is increasingly becoming an essential element in the modern world of business. It is critical to the ability of an organization to innovate and also adapt to the fast-paced business environment. A good number of the most successful entrepreneurs and admired business leaders will echo this sentiment. Diversity is essential to not only the growth but also prosperity of any firm.

Companies that desire to prosper must embrace diversity in all aspects – in terms of experiences, perspectives, cultures, age and genders. Why is diversity in business given so much importance? It’s pretty straightforward; it breeds innovation, which in turn leads to business success.

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Buy a Business or Sell a Business

Me and my highly talented team have had the privilege of seeing hundreds, if not thousands of businesses for sale. Many clients ask if I will help them sell their business. The answer is yes, we have helped many clients maximize the value of their businesses and obtaining far more than what they expected because we are skilled professionals at business valuation and negotiations. If you are interested in Luther G. Perkins and associates helping you sell your business just contact us, we will review the objectives and will add your business to our website.
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